Feb 19th 2015

5 Social Media Rules to Live By


Businesses all over the country are trying to figure out how to use social media to get out in front of new customers and increase brand awareness and new sales.  Every week we get many questions about social media:

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  • Should I be on Facebook?

  • What is Google+?

  • What’s the best way to connect my website to Twitter?

  • How can I measure success with my social media?

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Regardless of what social media websites you decide to use or what tools you use, there are a few simple truths that will help you succeed.  Here are 5 Social Media truths that will help you be successful and add value for your target audience:

 

Rule #1 - Focus on QUALITY Content, not Quantity

- Speak truth, back it up points with data when possible and include visuals to help make your case if possible.  Why visuals?  Photos on Facebook generate 53% more likes according to hubspot research  (see what I did there?)

Rule #2 - You Can’t Automate EVERYTHING

- news readers like feedly and flipboard when used with tools like buffer app and hootsuite help streamline your social media posting but it always pays to spend some time on the actual Facebook, Pinterest, Twitter or Google+ website.

Rule #3 - Personalize Your Posts!

Mae West would have been awesome on Social Media...I love this quote:  “Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.”

Rule #4 - Ask and Ye Shall Receive -

Posts with 'fill in the blank' style questions or strong opinions requesting feedback outperform simple statements in terms of engagement (comments, likes etc)

Rule #5 - Don’t Post about you, post about THEM -

Post about more than your company and products, post about the things that your demographics are interested in whether they are related to your brand or not.   Remember, your customers are tuned into one radio station, W.I.F.M. (What's In it For Me).
What are some of the things that have helped your social media marketing?  We would love to hear your "Rules to Live By"!