As Internet Marketers, Online Potential knows the importance of blogging, because through blogging, you can express yourself as an expert in your market, offer potential customers a reason to do business with you, and engage recurring customers to help them bring potentials to your plate.
“Content is king;” we have heard that repeatedly over the last couple years, and it could be said that when a king’s reign is over, you have to get a new one to sit on the throne. This is the way content creation works – you need to have something new regularly to share with your site’s visitors. Otherwise, you risk losing them and even risk your organic search rankings declining, without you even being aware of it.
The best way to create content is thinking with your customer’s needs or wants in mind, what they expect from visiting your site, answers to their difficult situations, interacting with them, or just reassuring them that they know that you are here for them, to hear them or to give them some hope.
Having said this, you should focus on being the resource each one of your customers need in order to succeed. Talk, interact and know them better each and every day. Here are some quick tips you should keep in mind in regards to generating quality content for your audience.
Become a Valuable Resource
If visitors to your blog need information on your services, products, or Industry, then help them to get it by researching and giving them good and authoritative links on your blog. Please, do not get into the habit of giving visitors to your site a reason to leave and go elsewhere. But maybe every once in a while, you can provide some outside resources for them and better yet, make the link open in another window.
Promote Interaction with Content
We use the term Interaction a lot, but what do we mean? Allow each reader the opportunity to comment and reply to each post you write, because you never know who could be your next amazing customer. Interact by giving each respondent valuable answers, not just a simple “thanks for your comment.” Even if you do not agree with their comments, don’t be afraid to disagree or give your personal opinion about their response. Just answer with very documented content and perhaps even approach such comments as an opportunity to write a different blog post. Interaction with visitors on your site can be a huge opportunity to really understand what your customers are thinking, and even disprove some personal assumptions you might have about your clientele.
Engage With Influences
Discover the top “influencers” in your market; those that actively create content for their audience and interact with them. Ask them to refer to your site for examples in their own content creation, service or product to others. Link to their content and leave a comment on their blog telling them how you referenced their work in your own.
Sharing is Caring
Encourage your employees to share the company’s blog each time you update it. Having internal promotions within your company is an effective way to increase the reach of your company’s content.
Encourage Internal Collaboration
Take advantage of your staff and utilize the strengths each one has. If you see that a team member likes to be around Social Media, ask him/her to get some pictures or make some video about your company to share over the company’s Facebook Pages, tweet it and update the company’s site. If another employee is a good writer, have him/her write unique content for your company’s website or blog.
Ask and You May Receive
Reach out to current clients to help generate ideas on content creation based on their needs or business you have done for them. This is great content that will assert yourself as a reputable company and provide case studies for you to highlight for potential customers.
Insert some video in your blog posts. Some visitors prefer to watch and listen as opposed to reading, and like we mentioned above, always allow everyone to post comments.
Content Creates Opportunity
Take advantage of your blog to brand yourself and brand your company, build awareness of your services or products, and make visitors feel like you genuinely care about them, their business, and their business’ success. If your goal is to help customers accomplish their goals, then you will have a customer for life!
Givers Gain Approach
Give back to the community in different ways, offering good information, giving some advice, best practices to follow, and connecting them with the right people. This will help you create likability, increase awareness and familiarity with your brand, foster trust, and assert your authority in your market.
In addition to helping you create new business relationships and nurture long time partnerships, effective blogging can also give you better exposure on the internet by improving your search engine ranking, therefore the more you show up on the Internet with good content, the higher possibilities to be noticed by search engines.
What other effective blogging tactics have worked for you? Leave us a comment and let us know. We would love to hear from you!
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