Online Potential started because of a cute little girl.
When Hannah, my oldest daughter was born in Charlotte, NC, I was heavily involved in the Fortune 1,000 big-league marketing world. As business development director for MarketingSherpa, I traveled often to support the many events that Sherpa held to help train and equip B2B and B2C marketers do their jobs better. I was also involved with MarketingExperiments, Sherpa’s parent company which is located in Jacksonville, Fl.
Hannah’s birth changed all that…SHE ROCKED MY WORLD! I instantly fell madly in love with this cute little girl and wanted to be home with her and my wife as much as possible.
So, in December of 2008 the wife and I made the decision to SLOW DOWN and move BACK to Gainesville, where we met while at UF. (Go Gators!)
Big Surprises Here in Gainesville
With over 10 years of internet marketing experience, certifications in email marketing, landing page optimization, online testing and google analytics I assumed that finding employment with a local marketing agency would be easy. What I didn’t count on was this: None of the local marketing agencies were focusing on Internet Marketing.
Sure, there were companies designing websites, but that’s NOT marketing. So, Online Potential was born in 2009 and we started by helping a local cosmetic dermatology clinic dominate online. Within 9 months they had top ranking on Google and Yahoo and had generated 172 leads through their website. This is what we do…and it’s all we do.
We don’t do radio, tv or billboard advertising.
We don’t do direct mail.
WE DO INTERNET MARKETING AND DO IT WELL.
To date we have helped over fifty local and Florida based companies succeed online and we can help you too. (Oh, and I’ve somehow managed to add 3 more daughters)
From our family to yours, we look forward to serving you with EXCELLENCE
Herb Jones – Founder
About Our Team
Herb Jones – President and Chief Servant
Anyone that knows Herb would tell you that he is passionate about marketing. Herb works hard and plays harder. Most of his playtime involves tickling, wrestling or just generally hangin’ with his wife and FOUR beautiful daughters. Herb’s bio can be found here and his keys to success are:
- waking early (430-5a)
- daily quiet time
- intense focus on time management
- living in the moment (being mindful)
- putting first things first
- prioritizing exercise and healthy eating
His favorite quote (this month) is from a recent Seth Godin blog post:
Actually, it goes the other way
Wouldn’t it be great to be gifted? In fact…
It turns out that choices lead to habits.
Habits become talents.
Talents are labeled gifts.
You’re not born this way, you get this way.
Nisio Mercado – Director of Finance
Nisio Mercado has lived in Gainesville, FL for over 15 years. After visiting his grandparents one summer vacation (Nisio is originally from New Jersey) and experiencing pure southern hospitality, local BBQ, the springs, the nearby beaches, fishing, and boating…he was destined for Florida.
Nisio studied at Saint Leo University and received his Bachelors of Science in Computer Information Systems. He has worked in project management and business development for the past 10 years. Nisio has managed multiple projects for clients from a diversity of industries including retail, financial, real estate, security, and technology.
Nisio lives a life full of passion and purpose. He has a wonderful family and is a dedicated husband and father. Often you will catch Nisio saying “At the end of the day, it’s all about them.” He and his family are active members of their church and Nisio and his wife are currently under leadership training.
Nisio is a weekend warrior. He is very adventurous and enjoys spending his time outdoors with his family and friends as much as he can. Anywhere there’s water, there’s Nisio. Whether it’s kayaking the Santa Fe River, tubing down the Ichetucknee, skiing in Hawthorne, fishing in Cedar Key, or body surfing with his kids at Crescent Beach…if its the weekend, Nisio takes full advantage.
Health and Fitness is also a way of life for the Mercado’s. Nisio enjoys running 5Ks and ½ marathons with his wife and friends. The Mercado’s have participated in the 5 Points of Life, the Melon Run, the Midnight Fun Run, Never Quit Never, the Marine Corps ½ Marathon, and multiple Disney races. Nisio’s next great running adventure will be the Ragnar Relay Series in the Florida Keys.
What Defines Our Approach to Web Marketing?
We want to help you hold your website, your team and your marketing strategy ACCOUNTABLE. With Online Potential, you will develop the right Gainesville Marketing and Gainesville Advertising Strategies, use the right Tools, monitor the right Key Performance Indicators (KPI’s) and learn how to manage your online marketing.
You will quickly see that we love to teach our clients. We are passionate about building a business community that can continuously recognize new Gainesville marketing opportunities and understand when and how they can be applied. Then, using the tools that best fit the business, you can grow your profits and your business.
The educational mantra at Online Potential is driven by real world experience with marketing research companies, Marketing Sherpa and Marketing Experiments. Internet Marketing research, case studies and best practices from every industry were every day occurrences. Interaction with some of the most effective marketing teams in the world was common – now we enjoy teaching clients how to achieve similar results.
Real world experience in high volume B2B and B2C business environments supplements our research experience. Sometimes it’s not enough to know “WHAT to do”. You must also have a keen understanding of the systems and processes that affect the “HOW to do”.
So, whether you are trying to gain e-commerce market share on a slim margin or generate more qualified leads through your contact form, we can help you develop a “best fit” strategy and reach your POTENTIAL.
- Research - identify the marketing strategies that fit your business and your budget.
- Act - implement those strategies using the products or services that fit your needs.
- Measure - check results, make adjustments and measure again.
- Train - teach your team the skills to perform core marketing functions and measure their results.
Small businesses rarely need a long term marketing partner – they need guidance and resources. We believe that if we are doing our job right, you are confidently assuming control of your campaigns within the first 90 days.
Lets talk. Click for a free Gainesville Marketing consult.