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Author Archive

Small Business Growth: Find Inspiration!

Growing a small business is downright HARD to do.  Owners are often wearing a variety of “hats”, from CEO, to bookkeeper to part-time janitor.  Taking time to stop staring at the ‘bark on the trees’ (more…)

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The First Thing Every Business Owner Wants to Know Is…

I speak to business owners all the time:  at speaking events, luncheons, chamber events and on the phone.  Most of the conversations generally center around their problems: they don’t like their websites competitors are outranking (more…)

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What is PPC and Should We Consider It?

Small Business owners are asking us more and more “When’s the right time to do pay-per-click advertising?”. Great question and we address it in today’s video blog.   PPC advertising can be a bit SCARY (more…)

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What is Email Marketing? For Baja Tavern in Port Canaveral It’s a Packed House

Email marketing might not be the flashy marketing tool in an age where social media sites like Twitter, Facebook and LinkedIn get loads of attention but here at Online Potential  our team is concerned about (more…)

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John King, Newt Gingrich and Social Media’s Impact on Reputation

Twitter, Facebook and other social media outlets are abuzz with comments about last nights GOP presidential primary debate. CNN Chief National Correspondent and debate moderator John King opened the debate with a very personal, targeted (more…)

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Google Freshness Update: What You Need to Know

The new Google Freshness update to their search engine ranking algorithm further illustrates what we have been PREACHING to local businesses for some time: Content, especially FRESH content IS KING Enjoy the video and let (more…)

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WordPress Tip for Business Owners – How to Remove Comments from Pages

WordPress is a great platform for small business websites – it’s fast, free and full of great options (plugins) that add value for small businesses. Many of our clients use it to run their business (more…)

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Business Goals Online – Using Google Analytics to Track Leads and Sales

Many of you have asked us about how to track when visitors fill out contact forms, complete online sales and complete other online company “goals”.  And for good reason, it’s vital to understand when visitors (more…)

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Small Business Success Secrets: Process Mapping and Flowcharts

Business owners are great jugglers… at least most of the time. Most of us are managing many roles and incurring a LOT OF STRESS in the process. So how do you successfully offload projects, processes (more…)

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New Job Posting: Lead Project Manager

Join a fun, fast paced team that is passionate about serving clients, exceeding expectations and putting the power of the internet to work. Our culture demands productivity and David Allen’s “Getting Things Done” is a (more…)

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