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Author Archive

How a Penguin Can Affect Your Website

Just in case you are not an Internet Marketing Industry expert like us over here at Online Potential (and if you’re not, that’s OK, we LOVE this stuff), Google recently unveiled a new algorithm update (more…)

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How to Generate Great Content Topics Your Audience Will Love

Whenever you create a new piece of content, your first step should always be to select the topic for your new piece of content, all the time and every time. But what is the most (more…)

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What Every Business Owner Needs to Know About Pinterest

The following post includes portions written by my lovely wife, who was gracious enough to allow me to bother her with marketing questions about how she uses and interacts with Pinterest. The consumer I speak (more…)

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3 Reasons Why You Can’t Learn S.E.O. at a Seminar

So, you just came back from that awesome industry conference, and the hot topic there was S.E.O. (which, from an Internet Marketing standpoint, is incredibly ironic, but I digress). Everyone was abuzz about mind-blowing statistics (more…)

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How Everyone in Your Company Can Fall in LOVE With S.E.O.

I came across a really cool presentation the other day from one of our Industry’s leading minds, Will Critchlow. The title of the presentation was as brilliant as it was simplistic: “Why You Should LOVE (more…)

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Lead Conversion: Analytics, Decision Making, and Reading Behind the Numbers

I  came across a very interesting article over at MIT Sloan Management Review that discussed a couple of recent findings in one of their annual reports. The report covered the surprising lack of information most (more…)

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Attention Gainesville Business Owners: Where do You Rank in Google?

The days of your customers turning to the yellow pages to find you and your services are long since gone. Today’s business is driven by your customers searching for the products and services they need (more…)

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Case Study: How Internet Advertising Lifted One Gainesville Business Above National Competitors

Here at Online Potential, we are not really into tooting our own horns, per say. As a matter of fact, we have grown so much over Q1 this year that we simply have been too (more…)

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4 Strategic Blogging Tips for Building Targeted Content

The key to getting potential leads and customers to look to your blog or website for guidance is VALUE. Providing valuable easy-to-digest information, gives peoples a reason to bookmark you, share you within their own (more…)

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(Shhh!!) 5 B2B Blogging Best Kept Secrets

By now, you understand that people search and use the Internet to find information about your company, product, and industry. The best way to put your years of hard-earned experience and expertise in front of (more…)

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