In the world of SEO and Internet marketing, it can be difficult to know for sure which actions will see quick results and which tactics have a long-term effect. Because of the ever-changing nature of the industry, we rely on the movements of search engines to help guide our efforts so that we can improve website performance for the users, the clients and of course, the search engines.
Since its launch in 2009, Bing has always been subtle and secretive with its updates and changes. Just a few months ago, the search engine algorithm released its mobile friendly labels without warning or promotion.
It is a mistake to try to predict future updates of Google when developing your website. Yes, Google is known for launching updates with little to no warning that often force businesses to rethink their overall web strategy. However, there is way to get around this and it does not involve unethical, Black Hat practices.
When marketing your company through online media, websites, and other publications, it is important to adhere to distinct policies and procedures. Your content should be well-written and original; it should show no sign of duplicate material of other companies. By following such techniques, your company will be sure to appeal to diverse audiences with little concern for competition.
Organic search marketing, or search engine optimization (SEO), is a basic building block of driving traffic to your website and building revenues for your business.