Analytics

SEO Ranking Reports: the WRONG Measure of Success

For over a year now I have been giving business owners one piece of advice that they find startling: stop worrying about where you rank on Google for your favorite keywords! At first, I would

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Categories: Analytics, Business Growth, Internet Marketing, SEO
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Business Decision Making: Using Data to Get it Right

Question: Do you know what makes Internet Marketing so effective? The answer is DATA. The information gained from measuring your online marketing is the catalyst for establishing benchmarks,

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Categories: Analytics, Business Growth, Internet Marketing, Training
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Measuring Success Video: How You Can Track Your Web Marketing Efforts

Confused about how to measure how your website is performing?  Want to understand more about potential customers? This video overview guides you down the path of setting up goals and KPI’s

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Categories: Analytics, Business Growth
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Lead Conversion: Analytics, Decision Making, and Reading Behind the Numbers

I  came across a very interesting article over at MIT Sloan Management Review that discussed a couple of recent findings in one of their annual reports. The report covered the surprising lack of

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Categories: Analytics, Internet Marketing, Lead Conversion, Lead Generation, SEO
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