Email Marketing

Email Marketing – one of the most effective tools in the toolbox – when used correctly. We will help you build an effective email strategy and not just deliver more spam to your readers.

Email Marketing: Pound for Pound Your Highest ROI Marketing Activity

Email marketing, when done right, will increase the quantity and quality of new referrals and help you drive new sales in the door.  I have yet to see the business that could not stand to benefit

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Free Marketing Tools from Online Potential

Our culture here at Online Potential is one of education.  Every week we set aside time for team training (this week it was about optimizing web  images for SEO) and I am passionate about helping

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Email Marketing Split Test: Father's Day Specials

Is email marketing part of your online strategy? If not, why not?  It’s one of the highest ROI activities that you can do and in my humble opinion, it is STILL the most effective tactic for most

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Email Marketing Tip: The Early Bird Gets the Worm

Traditional email marketing best practices will tell you that you should follow these basic rules when sending email marketing campaigns to your list: 1. Send on Tuesday – Thursday 2. Send

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6 Biggest Email Marketing Mistakes and How to Avoid Them Part II

Yesterday we discussed our first three email marketing mistakes and they all involved list building and segmentation: Mistake #1 – Not prioritizing email list building Mistake #2 –

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6 Biggest Email Marketing Mistakes and How to Avoid Them Part I of II

Email remains the highest ROI marketing activity for the majority of businesses.  According to Forester research, direct mail costs up to 20 times as much as email marketing.  Times are changing

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