Lead Conversion

8 Keys to Successful Landing Pages

To follow up from our previous post covering the importance of landing pages, we wanted to give 8 keys for effective landing pages. Keep these items in mind when creating your own landing pages

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What Are Landing Pages and Why Are They Important to YOUR Marketing?

Landing Page Definition: any page on your site that a visitor LANDS ON from another referral source or website i.e. Google, Facebook, Banner Ads or email.   a page on your site that, when

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Lead Conversion: Analytics, Decision Making, and Reading Behind the Numbers

I  came across a very interesting article over at MIT Sloan Management Review that discussed a couple of recent findings in one of their annual reports. The report covered the surprising lack of

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Free Landing Page Analysis

Your website is getting traffic, your reports show that. Your contact pages and primary lead generation pages are getting visitors every day… Why aren’t more people filling out your

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