Conversion Rate Testing and Optimization
Schedule a website audit today and we can measure
your conversion rate for you!
Picture this – you own a grocery story and hundreds of people are pushing shopping carts around the store. Some are putting products into their shopping carts and others are just browsing the shelves. What would this store look like if only 2 out of every 100 shoppers actually checked out? The store would be LITTERED with abandoned shopping carts and would not be in business very long.
This very well could be your website – a 2% conversion rate is fairly common.
Conversion Rate Optimization helps your business generate new sales and leads without adding a single new visitor. By increasing the percentage of site visitors that fill out a “contact us” form or buy your products you maximize ALL of your internet marketing tactics.
Examples of questions we can ask to improve how well your site sells:
Is your value proposition clearly expressed and easy to find?
Are you using credibility indicators like awards, customer reviews and testimonials?
Is your site easy to read? Does your text contrasts your background well?
Can you reduce distractions such as banner blindness when an image diverts attention from a contact form or a “click to buy” button?
Can you make your call-to-action (CTA) buttons more visible?
Can you test placing your forms and CTAs in different locations on the page?
With certifications in Landing Page Optimization and E-commerce optimization, our team can guide you through the process of increasing the number of site visitors that convert to leads. It starts with a website usability audit and in depth research into what your visitors are doing now.
Once your website audit is complete a conversion optimization test will be performed and you will be able to see in “real-time” what changes to the site increase leads and sales.
Got questions about Conversion Rate Optimization?
Schedule a meeting with an Online Potential analyst today.