Search Engine PPC (pay-per-click) advertising allows companies to place advertising that appears when someone searches for specific keywords related to their business. on Google, Yahoo!, Bing and other search engines. PPC advertising can also be purchased on many other major websites like FaceBook and MySpace. Regardless of the size of your company, PPC advertising allow you to compete with the “big boys” and drive targeted traffic (visitors) to your website. The best news is that with PPC advertising you only pay when someone actually clicks on your ad.
PPC advertising can be extremely effective if implemented and managed correctly. You can quickly expose your brand to the visitors that are searching for your keywords without waiting for your website’s natural search ranking to improve (often a time intensive process). You control the budget, you control the pages on your site that are visited, and setup rarely takes more than 24 hours.
We have implemented PPC Campaigns with:
- Google Adwords
- Yahoo! Search
- Bing (Microsoft)
We determine success in terms that you can understand: by your return on investment (ROI). By properly managing the keywords you bid on and creating optimized pages on your website for your visitors to land on (landing pages), we have been able to provide significant ROI.
At Online Potential, the campaigns we manage are usually comprised of most, if not all, of the following components:
- Keyword Analysis
- Keyword Phrase Targeting
- Bid Management
- Ad Copywriting
- Landing Page Design/Copywriting
- Split Testing
- Conversion Tracking
Get started with a FREE Pay Per Click Advertising consultation with our Gainesville Search Engine Advertising team today!