Do you struggle to find the time to generate new content for your website? You may feel that your busy schedule does not allow you adequate time to “fit in” writing new content. This is a problem that plagues many business owners who would like to have a successful blog or email campaign, but just feel like there is not enough time to make it happen. A fantastic solution to this common dilemma is to develop an Editorial Calendar. An Editorial calendar will allow you to set aside a time every week strictly for developing new content. You can even create one for free with Google Calendars. As simplistic as it may seem, having an editorial calendar will help your content production process in more ways than just giving you time to write. How? We thought you’d never ask!
Blogging More Often Will Generate More Revenue
Establishing an editorial calendar will allow you the time to research your blog topics ahead of time, resulting in higher quality material. Having a time dedicated specifically to content production will also allow you to generate more content then you would have when you were just “finding time” to write. Higher quality content released more often will result in higher readership to your blog. In addition to higher readership, Hubspot.com has found that the more frequently a blog is published, the more customers the business acquires.
Increased Creativity and Search Rankings
When you get used to writing content regularly, you will find that it becomes much easier to get the inspiration to write than it was when you wrote infrequently. This will oftentimes allow you to write more creatively and generate different kinds of content and topics. Oftentimes, the more creative your writing becomes, the more popular it will be with your readers. This popularity, combined with the previously mentioned increased frequency of your content production, will lead to increased rankings with popular search engines.
More Productive Use of Time
Perhaps the most useful part of an editorial calendar is the time that it will save you. By scheduling what you are going to write ahead of time, you eliminate the most time consuming part of content production: deciding on a topic to write about. Your time is valuable, and an editorial calendar will allow you to make the most of it.
Trying to “make time” for content production usually ends with wasted time, typically infrequent postings, and even worse, sub-standard material. Creating an Editorial Calendar will allow you the time you need to create fresh content that your audience will want to read. An Editorial Calendar is a must for anyone who values their time, their content, and their audience.
Do you use an Editorial Calendar for your Content Production? How has it helped you? Leave us a comment below with your thoughts; we’d love to hear what has worked for you! Thanks for stopping by!
Crafting new content can be difficult, but you don’t have to do it alone! If you have any questions about content creation or Internet Marketing in general contact us at Online Potential. We will be happy to help.