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How a Penguin Can Affect Your Website

Just in case you are not an Internet Marketing Industry expert like us over here at Online Potential (and if you’re not, that’s OK, we LOVE this stuff), Google recently unveiled a new algorithm update (more…)

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How to Generate Great Content Topics Your Audience Will Love

Whenever you create a new piece of content, your first step should always be to select the topic for your new piece of content, all the time and every time. But what is the most (more…)

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Why Your Writing Style May Not Be Right for Your Audience

When writing content, you may think that the best method is to write something that will appeal to the highest amount of people as possible. After all, the goal of content writing is to appeal (more…)

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Small Business Growth: Find Inspiration!

Growing a small business is downright HARD to do.  Owners are often wearing a variety of “hats”, from CEO, to bookkeeper to part-time janitor.  Taking time to stop staring at the ‘bark on the trees’ (more…)

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The First Thing Every Business Owner Wants to Know Is…

I speak to business owners all the time:  at speaking events, luncheons, chamber events and on the phone.  Most of the conversations generally center around their problems: they don’t like their websites competitors are outranking (more…)

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How to Write Powerful Headlines That Draw in Readers

A powerful headline is one of the most important parts of copy-writing. Your headline is literally the only chance you have to convince your audience that what you’re writing is worth their time. With the (more…)

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The Top Five Components to Ranking Well Organically

Having a well-optimized site for search engines often guarantees that your website will rank well in the organic search results. However, as stated in this earlier post about ranking well organically, several key items must (more…)

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What Every Business Owner Needs to Know About Pinterest

The following post includes portions written by my lovely wife, who was gracious enough to allow me to bother her with marketing questions about how she uses and interacts with Pinterest. The consumer I speak (more…)

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3 Reasons Why You Can’t Learn S.E.O. at a Seminar

So, you just came back from that awesome industry conference, and the hot topic there was S.E.O. (which, from an Internet Marketing standpoint, is incredibly ironic, but I digress). Everyone was abuzz about mind-blowing statistics (more…)

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What is PPC and Should We Consider It?

Small Business owners are asking us more and more “When’s the right time to do pay-per-click advertising?”. Great question and we address it in today’s video blog.   PPC advertising can be a bit SCARY (more…)

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