Internet Marketing and Advertising Gainesville, Florida

The following post includes portions written by my lovely wife, who was gracious enough to allow me to bother her with marketing questions about how she uses and interacts with Pinterest. The consumer I speak (more…)

So, you just came back from that awesome industry conference, and the hot topic there was S.E.O. (which, from an Internet Marketing standpoint, is incredibly ironic, but I digress). Everyone was abuzz about mind-blowing statistics (more…)

Small Business owners are asking us more and more “When’s the right time to do pay-per-click advertising?”. Great question and we address it in today’s video blog.   PPC advertising can be a bit SCARY (more…)

Email marketing might not be the flashy marketing tool in an age where social media sites like Twitter, Facebook and LinkedIn get loads of attention but here at Online Potential  our team is concerned about (more…)

Twitter, Facebook and other social media outlets are abuzz with comments about last nights GOP presidential primary debate. CNN Chief National Correspondent and debate moderator John King opened the debate with a very personal, targeted (more…)

I came across a really cool presentation the other day from one of our Industry’s leading minds, Will Critchlow. The title of the presentation was as brilliant as it was simplistic: “Why You Should LOVE (more…)

The new Google Freshness update to their search engine ranking algorithm further illustrates what we have been PREACHING to local businesses for some time: Content, especially FRESH content IS KING Enjoy the video and let (more…)

WordPress is a great platform for small business websites – it’s fast, free and full of great options (plugins) that add value for small businesses. Many of our clients use it to run their business (more…)

Many of you have asked us about how to track when visitors fill out contact forms, complete online sales and complete other online company “goals”.  And for good reason, it’s vital to understand when visitors (more…)

Business owners are great jugglers… at least most of the time. Most of us are managing many roles and incurring a LOT OF STRESS in the process. So how do you successfully offload projects, processes (more…)