Just in case you are not an Internet Marketing Industry expert like us over here at Online Potential (and if you’re not, that’s OK, we LOVE this stuff), Google recently unveiled a new algorithm update (more…)
Read moreWhenever you create a new piece of content, your first step should always be to select the topic for your new piece of content, all the time and every time. But what is the most (more…)
Read moreWhen writing content, you may think that the best method is to write something that will appeal to the highest amount of people as possible. After all, the goal of content writing is to appeal (more…)
Read moreGrowing a small business is downright HARD to do. Owners are often wearing a variety of “hats”, from CEO, to bookkeeper to part-time janitor. Taking time to stop staring at the ‘bark on the trees’ (more…)
Read moreI speak to business owners all the time: at speaking events, luncheons, chamber events and on the phone. Most of the conversations generally center around their problems: they don’t like their websites competitors are outranking (more…)
Read moreA powerful headline is one of the most important parts of copy-writing. Your headline is literally the only chance you have to convince your audience that what you’re writing is worth their time. With the (more…)
Read moreHaving a well-optimized site for search engines often guarantees that your website will rank well in the organic search results. However, as stated in this earlier post about ranking well organically, several key items must (more…)
Read moreThe following post includes portions written by my lovely wife, who was gracious enough to allow me to bother her with marketing questions about how she uses and interacts with Pinterest. The consumer I speak (more…)
Read moreSo, you just came back from that awesome industry conference, and the hot topic there was S.E.O. (which, from an Internet Marketing standpoint, is incredibly ironic, but I digress). Everyone was abuzz about mind-blowing statistics (more…)
Read moreSmall Business owners are asking us more and more “When’s the right time to do pay-per-click advertising?”. Great question and we address it in today’s video blog. PPC advertising can be a bit SCARY (more…)
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