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One Minute Marketing Tip #1

I get questions from clients and business owners all the time on how to do incredibly easy things – at least they *seem* easy to some of us. I know that internet marketing is changing (more…)

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Why Conversion Optimization is like Potty Training

I love being a dad.  It’s my favorite job and it forces me to draw parallels between internet marketing, my other passion.  Even now as I am mopping up accident # 1,127 (this month) I (more…)

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Free Landing Page Analysis

Your website is getting traffic, your reports show that. Your contact pages and primary lead generation pages are getting visitors every day… why aren’t more people filling out your online form? Here at Online Potential, (more…)

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Online Potential Workshop Series – SEO Part 3

Search Engine Optimization Success This free SEO training is part 3 of a 4 part series. Feel free to watch as often as you like or even share with others in your organization. Stay Tuned (more…)

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Online Potential Workshop Series – SEO Part 2

Search Engine Optimization Success This free SEO training is part 2 of a 4 part series. Feel free to watch as often as you like or even share with others in your organization. Stay Tuned (more…)

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Online Potential SEO Workshop Series

Search Engine Optimization Success Free SEO Training: Part 1 of 4 Stay Tuned for Part II – You will be notified via email soon!

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Blueprint for Success

The 2010 Recession Marketing Blueprint This 12-page internet marketing report reveals the 3 keys that will unlock your website’s potential and help your business weather this current economic storm.   Free to all area businesses, this (more…)

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Google AdWords Advanced Tip

How do I determine my Cost Per Click? Cost per click (CPC) is the amount of money that you, as an advertiser, pay a PPC (pay-per-click) ad network for one click on a text, image, (more…)

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What Is Google AdWords?

AdWords is the world’s largest PPC (pay-per-click) advertising platform. It is so big and effective that some advertisers don’t use any other form of Internet advertising — they bring in as much new business as they can handle using AdWords alone.

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What is PPC Advertising?

PPC (pay-per-click) advertising is advertising, usually text, on a page where you pay only when someone clicks on your ad. The page on which your ad appears will one of two types. The first type (more…)

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