Email remains the highest ROI marketing activity for the majority of businesses. According to Forester research, direct mail costs up to 20 times as much as email marketing. Times are changing though and email marketing can easily lose it’s effectiveness if not done correctly.
Yesterday we discussed our first three email marketing mistakes and they all involved list building and segmentation:
Mistake #1 - Not prioritizing email list building
By now, you understand that people search and use the Internet to find information about your company, product, and industry. The best way to put your years of hard-earned experience and expertise in front of potential customers is providing them with useful, helpful, and beneficial advice.
The key to getting potential leads and customers to look to your blog or website for guidance is VALUE.
It's a big week here - we have just launched Gainesville Marketing University, our new web-based training website offering on-demand Internet Marketing courses such as SEO, Social Media, and Email Marketing. OPU launched on October 19th and is currently enrolling new students.