Anchor text links are word links to your website or within your website that make it clear to the reader and to Google where to go and what will be found there. The anchor text link is stored in googlebot's database and Google "linkjuice" is credited to the linked-to page. This improves your website's Search Engine Optimization.
The key to page 1 search ranking for a keyword on Google is having lots of "quality backlinks" to the page you hope to rank well. The value Google places on a backlink is determined by several factors. The more "authoritative" a website is in the eyes of Google, the higher will be the value of any links from that site to yours. How authoritative a website is determined largely by how many other "authority" sites link to that website. So everything is interwoven and interrelated.
On some article submissions sites you need to use HTML code to create your anchor text. HTML anchor text links are coded using this general format:
Right now, all across the internet, e-tailers as well as brick and mortar stores with a strong web presence are gearing up for their big holiday pushes. You might be too if you sell your products and services online.
This will be a two part article focusing on changes Google is making with local search results. This first article will help explain the transition in greater detail, while the follow up article will shed insight into what you and your company can do to keep up with the change.