Traditional email marketing best practices will tell you that you should follow these basic rules when sending email marketing campaigns to your list:
I came across a very interesting article over at MIT Sloan Management Review that discussed a couple of recent findings in one of their annual reports. The report covered the surprising lack of information most employees feel they have and consider necessary to competently perform their job. Moreover, the article elaborates on the increasing frequency of analytics and how the subsequent data from analytic reports are playing an ever prominent role in decision making with companies.
Groupon’s $750 million IPO filing has been the buzz of the business world this summer - along with financial data that reveal explosive growth. The companies reported 2010 revenues were $713 mllion, an incredible 23X increase from 2009.
The interesting thing about the filing was the rather unusual letter that CEO and founder Andrew Mason included. It contained 5 keys to growth that small businesses should take a long hard look at as they build their web marketing strategy:
Social Media sites like youtube, facebook, twitter, linkedin and many others have taken the internet by storm. The “game” has completely changed - no longer is the internet a one-way communication tool where you broadcast your message and people listen.
Now you have direct, two-way communication with prospects, customers and anyone else within earshot.
Whether or not you agree with President Obama's policies one thing has impressed me - his internet marketing team. They leveraged social media tools to drum up grass roots support in 2008 - support that swept the nation and ushered Obama into the white house.