Having a well-optimized site for search engines often guarantees that your website will rank well in the organic search results. However, as stated in this earlier post about ranking well organically, several key items must be taken care of and you have to be sure about some of the following factors:
A powerful headline is one of the most important parts of copy-writing. Your headline is literally the only chance you have to convince your audience that what you’re writing is worth their time. With the amount of spam that bombards an average person, a powerful headline is the only way to make your content stand out amongst the crowd. Trying to come up with an effective headline can be difficult at first, but I’ve compiled three rules of thumb that can help simplify the process and help you to write effective headlines.
I speak to business owners all the time: at speaking events, luncheons, chamber events and on the phone. Most of the conversations generally center around their problems:
Growing a small business is downright HARD to do. Owners are often wearing a variety of "hats", from CEO, to bookkeeper to part-time janitor. Taking time to stop staring at the 'bark on the
When writing content, you may think that the best method is to write something that will appeal to the highest amount of people as possible. After all, the goal of content writing is to appeal to as much of your audience as possible. But when it comes to content writing, it is more important to appeal to the right people than it is to appeal to everyone. Different styles of music, movies, and books target different audiences, so why should content writing be any different?