Whenever you create a new piece of content, your first step should always be to select the topic for your new piece of content, all the time and every time. But what is the most effective way of selecting topics? Oftentimes, simply picking a topic that you feel is relevant to your business is not the most effective selection process. In order to tune in to what your audience wants and needs to hear about, you will want to perform keyword research. Keyword research will allow you to determine what your audience is searching for, which in turn, gives you an idea about the kind of topics that they would want to read about. This research can be done using Google’s Keyword Tool and Wordtracker’s Keyword Tool.
Google recently unveiled a new algorithm update that had a much larger effect on websites than that of their normal updates (side note: Google made over 600 algo updates last year alone). This update was dubbed the Penguin update, and in short, the update was designed to eliminate several issues Google felt are tarnishing Search Engine Result Pages (SERPs). The main issue at hand is spam, and Google implemented this wide sweeping algo change to combat some glaring issues that spam has exploited. It looks like there were four main spam techniques that Google tried to target with the Penguin update:
Do you struggle to find the time to generate new content for your website? You may feel that your busy schedule does not allow you adequate time to “fit in” writing new content. This is a problem that plagues many business owners who would like to have a successful blog or email campaign, but just feel like there is not enough time to make it happen. A fantastic solution to this common dilemma is to develop an Editorial Calendar. An Editorial calendar will allow you to set aside a time every week strictly for developing new content. You can even create one for free with Google Calendars. As simplistic as it may seem, having an editorial calendar will help your content production process in more ways than just giving you time to write. How? We thought you’d never ask! :)
One of the questions that I get from business owners all of the time is:
Is email marketing part of your online strategy? If not, why not? It’s one of the highest ROI activities that you can do and in my humble opinion, it is STILL the most effective tactic for most Gainesville area businesses.