Recently I was brainstorming with a Gainesville-area business owner who has hired us to help them with their marketing. One of their very first questions was "What should I be focusing on first, SEO or PPC and which is more effective?". GREAT QUESTION.
Question: Do you know what makes Internet Marketing so effective?
If you are a business owner, you probably understand the value of ranking well on Google and other search engines when people are looking for your products and services. But search engine optimization ALONE isn't going to pay the bills or feed your family. Right?
Often times, small businesses are drawn to the idea of starting certain marketing "tactics" like the ones mentioned above without having a PLAN in place first. Without a marketing plan, it will be hard to prioritize tactics and measure success. An initial internet marketing startup decision is the beginning of online success!
This afternoon, Gainesville Marketing will be hosting an informal CASUAL happy hour at Beef O'Brady's on 43rd st.