To follow up from our previous post covering the importance of landing pages, we wanted to give 8 keys for effective landing pages.
Keep these items in mind when creating your own landing pages and you will convert more of those page visitors to new leads.
Google has made some pretty heavy updates to their search algorithms in the past 18 months, and one of their main focal points was giving local businesses the opportunity to rank better organically. In recent years, local businesses had a tough time ranking well for local search terms because more nationally recognized competition could easily outrank them in organic Search Engine Result Pages (SERP). They had the bigger budget, the branding strength, and could simply dominate for terms that local companies could only dream about.
Often times business owners will be tempted to check how their websites rank on Google by just popping in the occasional Google search. I am willing to bet that some of the people reading this blog post right now have done a quick Google search or two for their websites within the past few days. It's tempting, I know. Especially when you are in a competitive market like real estate, plastic surgery, the travel industry or business coaching or services.
If I were to visit your website, how long would it take me to know exactly what you do? Sure, thanks to some images, I might know right away that you sell delicious donuts, but you want me to convert into a customer and buy your products, right?