Blogging Tip - 3 Keys to Powerful Blog Post Titles (Venn Diagram)

One of the most commonly questions I am asked by business owners is "How can I come up with really good blog post titles?"

GREAT QUESTION!

I was fishing the Mosquito Lagoon yesterday with Captain John Kumiski, author and Orlando area fishing guide and we were discussing his blog.

As we were following a school of big redfish, I began thinking how I could provide him with a visual diagram of the mental process that I use when I am creating blog post titles.  Then, inspiration hit (good thing because the reds weren't biting).  Here is what I came up with and I hope it helps you visualize how you can optimize your blog post titles:

3 Keys to Powerful Blog Post Titles

Your perfect blog post title should encapsulate 3 factors:

  1. Blog Post Subject - what are you writing about?  What is your blog emphasizing at large?
  2. Reader's Interest - what are deep, foundational reasons that your readers, followers and fans are investing their valuable time into your blog?  What are they looking for?  What is their "pain"?
  3. Primary Keywords - within the context of the first two points, what are the primary search keywords that someone might use to find your blog post or another post or article like yours?

Consistently focusing on these 3 factors in your blog post titles will help ensure that your titles do their job:  engage readers and help your posts get indexed higher in search results.

In the Gainesville or North Florida area and want some free help trying to engage customers through your website?

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