Business Goals Online - Using Google Analytics to Track Leads and Sales

Many of you have asked us about how to track when visitors fill out contact forms, complete online sales and complete other online company "goals".  And for good reason, it's vital to understand when visitors take a preferred action and where those visitors are coming from.  Especially if you are spending money getting those visitors to your website.

Google analytics makes this very easy and even gives you detailed information on where the visitors that complete such goals are coming from so that you can spend more time focusing on the traffic sources that are actually generating leads or new sales.

Here is a quick video overview on using goals in Google Analytics: