How to Generate Great Content Topics Your Audience Will Love

Whenever you create a new piece of content, your first step should always be to select the topic for your new piece of content, all the time and every time. But what is the most effective way of selecting topics? Oftentimes, simply picking a topic that you feel is relevant to your business is not the most effective selection process. In order to tune in to what your audience wants and needs to hear about, you will want to perform keyword research. Keyword research will allow you to determine what your audience is searching for, which in turn, gives you an idea about the kind of topics that they would want to read about. This research can be done using Google’s Keyword Tool and Wordtracker’s Keyword Tool.

Spend Time Performing Research

Keyword research will tell you what your audience is looking for online, but that is only the first half of the content selection process. Every piece of content you produce should reward your audience in some way for reading it. The most typical way to do this is to solve some sort of problem or answer a question that your audience has. By solving a problem, you have given your audience a reason to spend their valuable time reading your content. Effective Keyword research, combined with this method of problem solving copywriting, will enable you to choose topics that are extremely relevant to your audiences wants and needs.

Use Google to Keep You Alert

After you spend some time using your keyword research to write content, you may begin to feel that you have used up all of your research ideas and have nothing to write about, but there is a way to prevent this. If you set  up Google News Alerts using your keywords, you will be alerted to other blogs that are being written that utilize your keywords. By looking through these blogs, you can begin to find patterns of topics that are written about often. You can then use these popular topics as starting points when writing your own content.

Get Creative with Existing Resources

In addition to Keyword research, there are several other “shortcuts” to choosing relevant topics. These shortcuts should not replace your keyword content, but they can be used to supplement your material written using keyword research. These shortcuts include writing about current or industry specific events, reviewing a book relevant to your audience, and interviewing people whom your audience would be interested in. Your keyword research can be a helpful tool in determining books or interviewees that would be relevant to your audience.

Selecting a topic is an important part of the copywriting process. Excellent content that does not interest or does not apply to your desired audience is simply a waste of time and resources. By using these methods, you can ensure that your content is applicable to your audience and that your audience will want to read and share it. Can you think of other methods of generating content topics? We would love to hear about them in our comments section, so please feel free to leave yours!

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