What is Email Marketing? For Baja Tavern in Port Canaveral It's a Packed House

Email marketing might not be the flashy marketing tool in an age where social media sites like Twitter, Facebook and LinkedIn get loads of attention but here at Gainesville Marketing  our team is concerned about one thing:  finding what works for our clients.

For Baja Tavern and Eats, a new restaurant in Port Canaveral, Fl that offers great seafood and a menu containing a fusion of California-Caribbean cuisine, email marketing has played a key role in their first year growth.

248% Email Open Rates… How Does That Happen?

Effective email marketing starts with strong subject lines and we take subject line generation very seriously.   A/B split testing of subject lines helps us identify which types of messages resonate with our client’s readers and help ensure their message gets through.  For example, a recent email campaign promoting a seafood sampling event went viral with many subscribers forwarding the message to their friends and family.  This caused email open rates to explode and helped pack  Baja Tavern with happy patrons wanting to sample the new menu items.   Open rates remain high as well, routinely topping 80%.

Kolsch goes on to explain the impact email marketing is having on his latest  offerings:

“Our last email promoting our new ‘Sunday Brunch with a View’ had a 108.8% open rate.  We were packed  solid with lines out the door and I estimate that half of our customers came in with printed coupons from our email marketing campaign”.

Email Marketing For Your Business

Now that 2012 is in full swing, think about your business and how you can get your message out to prospects and even current customers who could use your products or services.  If email marketing has not been a part of your marketing strategy, give us a call or send us a message to discuss how this cost effective, high ROI tool can work for you.