Why Your Writing Style May Not Be Right for Your Audience

When writing content, you may think that the best method is to write something that will appeal to the highest amount of people as possible. After all, the goal of content writing is to appeal to as much of your audience as possible. But when it comes to content writing, it is more important to appeal to the right people than it is to appeal to everyone. Different styles of music, movies, and books target different audiences, so why should content writing be any different?

One of the most important things to remember when writing content is who your audience is. A piece of content is not a memo, it’s not a Public Service Announcement, it is the first piece of a dialogue between you and your audience. As such, one style of content writing is not acceptable for every possible audience. You need to adjust your writing style depending on who your audience is.

Cater Your Writing to your Audience

When writing content, it is important to remember who your audience is. Your writing style should differ depending on if you’re addressing a small business owner or the CEO of a Fortune 500 company. Your writing style should differ if you’re writing to an audience of parents or an audience of teenagers. The important thing to remember when writing content is that you are writing content for your audience, not for you.

Write as Though You Are having A Conversation

A piece of content is not a memo or a Public Service Announcement, it is the first piece of a dialogue between you and your audience. Your content is your way of communicating with your audience. When you write content, write as though you are having a physical conversation with a member of your audience. This approach to content writing will help build a sort of unspoken trust between you and your audience, and it will help to make your audience more receptive to your message. When writing content, remember, you are talking to your audience, not at your audience.

Encourage Feedback

When writing content, audience feedback is key. Without feedback, it's tough for you to know if your content is affecting your audience. Feedback can come in a variety of forms. It could be email open rates, email forward rates, comments on a blog post, or the number of shares a piece of your content receives in Social Media. Feedback is essentially your cue that your audience is making use of and are finding value in your content. A great way to encourage feedback is to ask your audience questions. By encouraging your audience to think about the subject of your content, you increase the likelihood that they will remember you and your business, and in return, provide you with some sort of valuable feedback.

Marketing Takeaway

Every audience is different, and every audience needs to be addressed differently. When writing content, it is essential to take your audience’s perspective into account, and adjust your writing style accordingly. By basing your writing style on your audience, you will be able to more effectively captivate their attention, and once you have their attention, it will allow you to market your product or service much more easily.